WHO WE ARE

THE MISSION WE ACCEPTED

At BreakPoint Marketing, our mission is to push the boundaries of what’s possible. We fuse bold creativity with cutting-edge technology and data-driven strategy to deliver tailored marketing solutions that defy convention and generate real results. By turning insight into impact and vision into measurable growth, we help brands stand apart. Every client is unique, and so is every strategy we craft. As your strategic partner, we’re committed to helping you lead with clarity, purpose, and innovation.

"We don’t just market brands—we build partnerships rooted in trust, creativity, and purpose to help you break through and lead.”

OUR STORY

BreakPoint Marketing is a full-service marketing agency built on the belief that creativity has no limits. With over 25 years of experience in market disruption, brand building, and campaign execution, we specialize in creating what others deem impossible.

We combine analytical precision with bold, imaginative thinking to deliver marketing strategies that not only perform-but set our clients apart. Our team is made up of seasoned experts who are passionate about innovation and dedicated to helping businesses grow through purpose-driven, results-oriented marketing.

At BreakPoint, no two strategies are alike. We work closely with every client to craft customized solutions that align with their unique goals, voice, and vision. Our creativity is our edge-and it's what fuels the breakthrough ideas that drive measurable impact.

When you work with BreakPoint Marketing, you're not just getting a marketing agency. You're gaining a strategic partner committed to helping you dominate your market, authentically and effectively.

We lead with honesty and transparency in every interaction.

INTEGRITY FIRST

Your success is our success; we go beyond expectations to deliver measurable results.

CLIENT-FIRST EXCELLENCE

Our foundation is built on principles that reflect humility, service, and trust.

FAITH-DRIVEN PURPOSE

We embrace creativity and technology to craft solutions that matter.

INNOVATION WITH INTENT

Every campaign, every strategy is designed to create real, lasting growth.

IMPACT OVER EVERYTHING

OUR FOUNDERS

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Jonathan is the Co-Founder, President, and CEO of BreakPoint Marketing, a strategic consultancy built on decades of hands-on experience scaling consumer brands and driving measurable business growth.

Jonathan’s journey includes taking a CPG brand from concept to a $400 million acquisition, giving him a rare, end-to-end perspective on brand building—from idea to exit. He’s led growth for multiple companies across the sports and consumer packaged goods industries, navigating both breakout success stories and the kinds of hard-earned lessons that only come from real-world leadership.

With a deep understanding of how to connect products with people, Jonathan has launched and scaled brands that win in the market—combining strategy, storytelling, and execution. His experience spans brand development, demand generation, retail strategy, and partnership marketing.

At BreakPoint Marketing, he now helps companies clarify their value, scale their presence, and drive toward meaningful outcomes—whether that means revenue, reach, or readiness for acquisition.

Jonathan Fay

President & CEO

Julie is the Co-Founder & Chief Operating Officer, BreakPoint Marketing where she brings a unique blend of entrepreneurial drive, operational leadership, and real-world resilience. For over 18 years, she has prioritized her role as a full-time mom to four children while simultaneously building and scaling businesses with purpose and precision.

Julie spent nearly a decade establishing herself as one of the region’s top-performing Mary Kay Consultants, earning multiple recognitions for sales excellence and team development. Her success in the beauty and CPG industries includes driving revenue growth for category-leading brands, building high-performing sales teams, and consistently exceeding performance benchmarks—all while managing the demands of a thriving household.

At BreakPoint, Julie leads operations with the same strategic mindset and adaptability that have defined her career. Her ability to balance family, business, and brand growth makes her a driving force behind BreakPoint’s mission to deliver results that resonate both personally and professionally.

Julie Fay

Chief Operating Officer

WHO WE ARE

OUR STORY

OUR FOUNDERS

OUR WORK TRUSTED BY INDUSTRY LEADERS